Redefining the Power Suit - By a woman for women

Meet the founder

Rowan Yassin is redefining fashion, bringing her architectural vision to the world of design. With Redefined, she builds garments with the same precision and clarity that shapes architectural masterpieces. Each piece is a fusion of minimalism and boldness—exquisite in its simplicity, yet striking in its form. Rowan’s approach is about creating wearable art: garments that challenge conventional fashion with sharp lines, refined cuts, and an unwavering commitment to quality. Redefined is for those who dare to step outside the ordinary—where structure, beauty, and innovation converge in every stitch.

Our story

Redefined was born from a desire to create clothing that speaks to women through design that is intelligent, intentional, and unapologetically bold.

Every piece in our collection is a fusion of structure and soul, crafted by a woman, for women who know what they want and refuse to settle. Inspired by architectural lines and the art of movement, our designs offer clean silhouettes, striking detail, and timeless edge. We don’t just follow taste — we redefine it.

Wearing Redefined is not about fitting in — it’s about standing out, standing tall, and standing true. It’s a statement of who you are, and who you choose to become. This is Redefined — where every stitch is a revolution, and every woman is the blueprint.

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